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Epitex International Pte Ltd

EPITEX BRAND PROFILE

Founded in 1997 on the passion for innovation and quest for adventure, Epitex constantly wakes up the industry by introducing fresh fabrics and designs to suit individual styles. With our vast palette of materials and designs inspired by the exotic East and the epicurean West, we offer a world of choices even for the pickiest sleeper.


Known for exceptionally comfortable beddings and linens, Epitex has been weaving blisful dreams and happy sleeps since inception. World-class yet proudly home-grown, we embody Singapore's commitment to excellence in every fiber, every thread. From Egyptian coton, Microfiber, to earth-friendly fabrics such as Tencel and Bamboo charcoal, Epitex offers only unparalleled quality especially for those who crave the sweetest slumber.


Epitex embraces innovation as a core business strategy, driving growth and enhancing performance through new growth opportunities, product development, and market expansion. Our commitment to innovation is reflected in several key areas:


Product Development and Customisation: 

Traditionally, Epitex sourced its products from fairs and suppliers, but we have now ventured into custom product development with the Innovation Factory. This initiative marks our first step towards creating bespoke products tailored to our customers' needs. While this project is in its initial stages, it signifies our dedication to delivering unique and high-quality offerings.


Strategic Business Innovation:

clude strategic business initiatives:


Diversification: 

Expanding our product offerings to include sleep aids, health and wellness products, and home accessories diversifies our revenue streams and reduces market risk.



MARKET DEVEL AND PENETRATION

Regional expansion helps grow our customer base and achieve economies of scale. Building relevant partnerships and supplier relationships supports and expedites our growth.Generating more sales from existing customers, expanding online sales, and establishing strategic collabo rations elevate our brand image and market presence.


As we embark on our journey to enter the US online market this year, our primary focus will be on offering luxury bedding products,including premium mattresses and high-quality bedsheets.Our mission is to deliver an unparalleled comfort experience to our customers.


SALESCHANNELS AND DISTRIBUTION

E-commerce Platform -Amazon US:

 Invest in a user-friendly, visually appealing e-commerce website. Ensure it is optimized for mobile devices to cater to the increasing number of mobile shoppers.


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